Smooth operators

Smooth operators

Klarna

Smooth operators

Klarna

Concept development

Design and illustration

Internal comms

Scriptwriting

2D animation

With a revolutionary approach to online payments that’s won them 10 percent of the North European market since founding in 2005, Klarna is one of Europe’s largest banks. They came to us for an internal comms campaign to promote the Klarna ‘Way of Winning’ – a suite of training and motivational materials that would empower their sales teams to convert even more merchant customers.

Based on research into the psychological journey behind purchase decision-making, the Klarna Way of Winning enables the organisation’s sales teams to give existing and potential customers exactly the right type of support, exactly when they need it. The challenge for us was to find a way to spread the word within Klarna, and make the Way of Winning a household handbook for success in sales.

Klarna Concepts
Klarna Cinema Room

As a tech startup and unicorn, Klarna has a youthful and upbeat tone of voice that was crucial to capture in this internal campaign. In order to make the material fun, familiar and approachable, we created Kate and Bruno, two sales team characters around which all the material would be based.

By incorporating them into an engaging graphical representation of the merchant’s buying journey, we produced a fun and informative infographic and animated video, along with more in-depth training collateral including presentations and sales toolkits.

Klarna - infographic

Excited and energised by the first round of deliverables, Klarna commissioned a further round of more shareable materials and stationery including posters, GIFs, trifold folders and even an A2 puzzle of the buying journey.

Both phases were incredibly well received, and the materials continue to be enjoyed by the Klarna team, both internally and at sales workshops around the world.

Saab Corporate Header

Belong with purpose

Belong with purpose

Saab

Belong with purpose

Saab

Concept development

Photography

Employer branding

Content creation

Corporate templates

For global employers like Saab, attracting the right talent requires an image that stands out in a competitive international market. They asked us to design a suite of employer branding materials that would set them apart from the crowd, and present a more striking and consistent image to potential employees around the globe.

Engineering with a human focus

Through initial creative concept development and research together with the Saab team, we quickly realised there was a clear message to get across in this project: Saab’s primary focus is its people.

Building on this inspiration point we developed the key concept ‘Belong with Purpose’. This summarises Saab’s promise – by joining their team, you can be part of something bigger, whilst fulfilling your own personal development goals. In short, Saab provides the perfect conditions for you to grow, and a home that will nurture you as your career progresses.

Saab Corporate Concepts

Executing a shared vision

Following several rounds of visual development, we presented a selection of proposals to focus groups from across the Saab team. This feedback was essential to ensure we were representing a broad range of viewpoints and, ultimately, appealing to the right target audience.

We then organised a bespoke photoshoot to execute the concept direction, and used these striking images to create a full range of communication tools, including roll-ups, event displays, optimised web images, digital wall graphics and a variety of print executions, with the possibility to develop motion graphics from additional material captured on the shoot.

Saab Corp Behind scenes
Saab Corp Behind scenes

With a complete suite of comms content and a captivating new visual identity, Saab should enjoy greater success in attracting the crème de la crème of talent from around the globe.

Saab Corp Socials
Saab Corp Advert

Establishing a world leader

Establishing a world leader

Ericsson

Establishing a world leader

Ericsson

Creative development

Storytelling

Animated videos

Social media

Content marketing

International awards

International Content Marketing Awards, Best B2B: Technology & Telecoms

Business Intelligence Project of the Year (Sweden)

When Swedish ICT multinational, Ericsson, wanted to share its insights on the world’s mobile networks, we worked with their strategic marketing department to develop a solution that would position it as the industry’s foremost authority on emerging trends in the market.

Our copywriters quickly got to grips with the complex stories that Ericsson wanted to tell, and the vast amounts of raw data behind them. We recommended an approach that balanced attractive design against deep data analysis, and provided a tone of voice that was factual and credible.

Today, the Ericsson Mobility Report (EMR) is hotly anticipated by media organisations and industry professionals the world over. It’s regularly quoted by global media agencies and is used as a reference throughout the industry.

Ericsson Mobility Report

Raising the bar for content marketing

The EMR has since expanded beyond the twice-yearly release of the main report to include regional editions, a Mobile World Congress special edition and interim reports. We work closely with Ericsson to produce these high-quality reports, and also provide the EMR team with ongoing creative development and marketing support.

Since its first publication, the  report has naturally evolved to serve an increasingly digital audience, leading to the development of new creative ways to present information including: a dedicated online space with web-optimised content from the report, animated videos, interactive graphs, GIFs and high-impact social media messages. This ensures that the EMR continues to communicate its keys messages, add true value to its readers and reach more of its target audience.

A world leader

The Ericsson Mobility Report was a trailblazer. It was picked up by major publications and media programmes around the world including The Financial Times, The Telegraph, Reuters, The International New York Times and the BBC World Service. It won the Bronze Award in the Best B2B: Technology and Telecoms category at the International Content Marketing Awards and was named Business Intelligence Project of the Year in Sweden. Since then, it’s continued to attract international recognition and has become the world’s leading analysis of mobile data traffic.

Revealing the invisible

Revealing the invisible

Photonis

Revealing the invisible

Photonis

Visual identity development

Internal comms

Targeted messaging

Brand guidelines

Corporate templates

When Photonis – a leading multinational high-technology group and manufacturer – asked us to refresh their brand, we started with their most important asset, the team. We let their feedback guide us in creating a unifying identity with strong visuals and targeted messaging to help Photonis unite their broad product offering and stand out from the competition.

Through industry benchmarking and an extensive internal company survey, we identified a critical need to bring the brand together and improve internal communications. This later led to the production and issue of the very first internal newsletter, created to bring everybody within the company together, clarify their overall purpose and give the team more confidence when presenting their product portfolio to different target audiences.

Enhancing visuals

The internal survey returned many challenges, but also positivity and a strong direction to follow. We used this insight to create a clear two-sided structure, splitting the messaging into two target groups: defence/security and scientific application. We then created consistent visuals and conceptual identities for all the business units and created comprehensive brand guidelines and assets to support future work. Our designers also created a new photography style for all of Photonis’ imagery – featuring a unique enlightenment effect – to capture the essence of their identity and core values. As a market leader in electro-optic detection, Photonis is known for its high-tech night-vision sensor technologies, so this filter highlights how its products help the user see what was previously unseen.

A brand new identity

The brand development included everything from taglines and messaging to visual styling, logos, photography guidelines and more. Together with clear, internal communications, this new identity helped the group come together and feel more like one team. They now have strong, highly-targeted messaging, and a striking look and feel that makes it easy for customers and partners alike to recognise them on the global market.

Les Roches

The peak of hospitality

The peak of hospitality

Les Roches

The peak of hospitality

Les Roches

Research and benchmarking

Visual identity

Conceptual design

Brand development

Qualitative research

Les Roches – a top-ranking global hospitality and tourism management school – came to us looking for a visual identity that could communicate their values and offering to prospective students and their parents. We got straight to work interviewing staff to truly understand what their target audience were looking for. The solution was to encapsulate the ambition, drive and entrepreneurial spirit of their students in clear messaging and modern angular design for easy replication across all marketing materials.

Les Roches has an international target audience and any messaging developed needed to appeal to a wide range of cultures, whilst giving the management school its own clear identity from partner school Glion. Following extensive research and plenty of interviews, we identified Les Roches’ key focus of entrepreneurial spirit – and carried this through all messaging for a wide range of deliverables.

The game changer

Many of Les Roches’ graduates go on to start unique businesses, and their site madeinlesroches.com showcases inspirational stories from their alumni. This inspired us to develop the “breaking the mould” concept, focusing on real-life examples of students who have broken the mould and gone on to set up innovative and successful hospitality businesses, highlighting Les Roches’ core values of global, entrepreneurial and lifestyle.

Playing along with this concept, we then turned shards of broken glass into angular shapes and applied clean lines, gradients and modern design to give a fresh look and feel. A simple sans-serif typeface was chosen to help simplify and modernise.

A flexible solution

Les Roches wanted an identity and clear visual theme that could flow through all deliverables, and were eager to utilise their new look and feel for a wide range of materials such as sales presentations, brochures, prospectus and a series of adverts. We worked to create flexible solutions they could easily update themselves in the future, as well as core messaging that can be used interchangeably, to empower Les Roches to take control of their new identity.

Les Roches ppt

General enquiries

hello@thinkharleys.com
+44 (0) 1275 340 600

New business

Whether you have a specific project in mind or would just like to find out more about working with us, we’d love to hear from you. Contact James Howell at potential@thinkharleys.com

Recent awards

European Excellence Awards

International Content Marketing Awards

The Drum Network Awards

Recent awards

European Excellence Awards

International Content Marketing Awards

The Drum Network Awards

New business

Whether you have a specific project in mind or would just like to find out more about working with us, we’d love to hear from you. Contact James Howell at potential@thinkharleys.com

General enquiries

hello@thinkharleys.com
+44 (0) 1275 340 600