A multipurpose asset

A multipurpose asset

Saab

A multipurpose asset

Saab

Interactive infographic

2D animation

Content creation

3D modelling

Saab – a leading Swedish aerospace and defence company – wanted an interactive infographic to showcase its Deployable Aircraft Maintenance (DAM) facility. The plan was to launch the infographic at Farnborough International Airshow, which was just three weeks away.

Starting with moodboards and deep visual layouts, we created a design in line with Saab’s visual identity that was eye-catching and intriguing to ensure the infographic would stand out from the crowds at the event.

SAAB DAM Concepts

The capabilities of the DAM facilities were outlined in the infographic copy and reinforced through a highly user-friendly interface. With a dedicated webpage and 2D animations, the infographic offered an engaging way to help users visualise the facility and explore its key features, with the option to click on hotspots to dive deeper into their topics of interest.

Saab DAM Long sheltering
Saab DAM Container

360-degree interactivity

The completed infographic was successfully launched at Farnborough International Airshow as part of the exciting Saab Experience showroom to effectively showcase the DAM facility. Following the launch, we also created supporting materials to further promote the facility, including an interactive 3D model that was posted on Facebook as a 360-degree model where users could zoom, pinch and explore the solution from their device.

Saab DAM Socials

The capabilities of the DAM facilities were outlined in the infographic copy and reinforced through a highly user-friendly interface. With a dedicated webpage and 2D animations, the infographic offered an engaging way to help users visualise the facility and explore its key features, with the option to click on hotspots to dive deeper into their topics of interest.

A golden lifeline

A golden lifeline

Nynas

A golden lifeline

Nynas

Visual identity

Compelling content

Qualitative research

Messaging platform

Marketing collateral

When Nynas – a Swedish oil and bitumen manufacturer – asked us for a communications campaign that would highlight a niche product segment, we got right to the heart of their business. Through deep insight and industry research, we created a new visual identity and compelling content that captured Nynas’ role as an industry expert and leading provider of a vital resource.

The new design concept and strong messaging was applied to a range of materials. This enabled Nynas to showcase a strategic part of their business to new audiences and strengthen their position at the forefront of the industry.

Nynas Concept

On the pulse of the industry

The main challenge was coming up with an eye-catching concept that creatively represented the product, its important role in the industry and Nynas’ rich history. This meant really understanding the product, how it is manufactured and its wide range of uses. The result was the development of the ‘bringing your industry to life’ concept, illustrated by a line of golden oil that forms an ECG pulse, leading to an image of various industrial applications such as wind turbines, cogs and construction machinery.

Capturing a global audience

To support this new visual identity, we created compelling content including adverts, product guides, brochures, event giveaways, presentations and a range of online assets. The key messaging was shaped around Nynas’ role as an industry expert and leading provider. We focused on the company’s USPs, emphasizing its capabilities to appeal to a worldwide audience. This has allowed Nynas to showcase a valuable part of their product offering to potential customers across the world.

Making a splash

Making a splash

Palm

Making a splash

Palm

Website design

Website development

Front and back-end UX

Custom module

When global water sports gear provider Palm wanted their website to better showcase their products and be easier to use for both staff and customers, we dived in head first and created a bespoke solution that makes adding new products a breeze.

The website needed to serve the two user groups better, through user-friendly CMS, attractive design and a more intuitive navigation. Customers can now navigate Palm’s extensive product list with ease and find what they’re looking for with the help of new search and filter functionalities, including the ability to view a gallery of images, zoom in for greater detail, watch videos and compare related products. As a result, more customers are now taking to the water with the right gear for them.

Effortless management

While the new design and website structure simplified the shopping experience for Palm’s customers, it was the custom solution beneath the surface that made the largest impact on the company’s staff. With around 400 products in two languages managing the old site was time-consuming, so we chose to build a custom module in Drupal that allows Palm to simply upload a product database containing product information and image references. The site then automatically generates the pages required for the new products, ready to go live at the click of a button. Now, managing the ecommerce website is effortless.

Stories from the frontline

Stories from the frontline

Nammo

Stories from the frontline

Nammo

Documentary-style videos

3D animation

Storytelling

Qualitative research

Original music composition

Norwegian aerospace and defence group Nammo asked us to do something a little bit different for the leading industry event Eurosatory 2018. They wanted us to research and document the history of one of their legendary weapon systems and the innovative Multipurpose ammunition in two mini-documentary videos, curating tales from the original engineers, historians and end-users.

We delved into historical and current documentaries for inspiration and created moodboards to demonstrate our visual styling proposals and techniques for the 3D and animated sections. The main focus was on ensuring that the videos followed an unbiased documentary style, rather than focusing on the Nammo perspective, and balancing this with traditional storytelling techniques and short, explanatory animation sequences.

Nammo Concepts

Setting the scene

When it came to the weapon system video, it was important that we were able to interview a neutral expert with specialist knowledge about historical conflicts. With the client’s support, we were able to find an ideal candidate with excellent working knowledge of the subject. A real end-user, located in North America, was also interviewed which gave the documentary a dramatic, but true introduction to set the scene and draw the viewer in.

The subject expert interviews were carried out over several weeks in various locations across the globe, which meant the scripts, post-production and music composition all had to be produced in a flexible order. 3D models and animated sequences were created from CAD models to showcase intricate details and explain how each product works.

Nammo Kare
Nammo Tank Man

A new approach

These videos were the first to follow Nammo’s new marketing approach; taking the viewer behind the scenes and uncovering some of the stories behind how and why their products were made.

By using a combination of interviews, live action, archive footage and 2D/3D animations, the videos present an engaging story without feeling like a corporate video. They simply give the viewer a unique insight into each product and its key development milestones and require no prior knowledge of the subject to engage and educate, subtly showing how Nammo has revolutionised the technology and continue to innovate today.

Nammo Norway
Nammo AP model

After a successful exhibition at Eurosatory, the videos were published online and across their social media accounts. Take a look at the Multipurpose ammunition documentary below.

More than meets the eye

More than meets the eye

Saab Barracuda

More than meets the eye

Saab Barracuda

App development

Photography

Image manipulation

Marketing collateral

3D modelling

Saab Barracuda – a global provider of premium camouflage systems – asked for our support on a campaign to showcase their leading mobile concealment solutions in real mission scenarios.  

The team at Saab required an interactive app for high-profile industry events such as Eurosatory, an international defence and security industry trade fair that is held bi-annually in Paris, along with great images to demonstrate the camouflage solutions in an engaging way.

As part of the campaign involved photography, we got straight to work in planning a photoshoot. The shoot involved taking photos that would replicate real missions in both woodland and desert locations. The images needed to feature Saab’s products, including vehicle MCS, SOTACS, Camosphere, ULCAS and ARCAS, along with both studio and portfolio shots.

We headed out for a two-day, dawn-till-dusk photo shoot in the heart of Sweden. Advance planning was vital to ensure we captured everything we needed in a short amount of time, including working out the exact detail of each scenario and guaranteeing the necessary military vehicles would be available to use.

The weather wasn’t fully on our side – it’s not easy to make a woodland environment look like a desert when it’s pouring with rain. But with good preparation and by adjusting the schedule, our creatives worked around the weather to ensure they had every photo needed by the end of the trip.

Meanwhile, our team back at the studio quickly finished artworking the high-grade images. Alongside this, we created brochures and data sheets, adverts for both print and online, and a master sales presentation. All were well received, and the Saab team were wowed by the manipulation of the desert photographs.

These images then went on to be used in the next stage of the project – the interactive app.

An interactive solution

When it came to the app, our team of designers created a stylised 3D low poly environment, ensuring that the app would be quick and easy to update over time – creating a valuable, evergreen asset for the event team.

It was vital to ensure that the app was both responsive and worked smoothly on older mobile devices, so we optimised the supporting images and videos, meaning that the app could be used on both current and legacy iPad models. We worked efficiently to create an end product that was high quality and easy-to-use.

The interactive app enabled users to drag camouflage solutions over various assets such as vehicles and aircraft, to see how they adapted to different terrains and scenarios. By allowing the end-user to be fully immersed in the product capabilities, the app experience can be customised to meet the individual’s bespoke needs, whilst encouraging further exploration of the products.

Saab Barracuda now has a fully interactive app to demonstrate the capabilities of their world-leading camouflage solutions.

General enquiries

hello@thinkharleys.com
+44 (0) 1275 340 600

New business

Whether you have a specific project in mind or would just like to find out more about working with us, we’d love to hear from you. Contact James Howell at potential@thinkharleys.com

Recent awards

Design Week Top 100

European Excellence Awards

International Content Marketing Awards

The Drum Network Awards

Recent awards

Design Week Top 100

European Excellence Awards

International Content Marketing Awards

The Drum Network Awards

New business

Whether you have a specific project in mind or would just like to find out more about working with us, we’d love to hear from you. Contact James Howell at potential@thinkharleys.com

General enquiries

hello@thinkharleys.com
+44 (0) 1275 340 600