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Harleys Global

Written by

Harleys Global

The return of smart storytelling

A popular opinion is that we’re dumbing down our media – that our attention spans are getting shorter with every year that passes. In reality, there is an increasing demand for more complex, longform narratives that take time to create and consume.

Last month, the first ever UK conference dedicated to longform journalism and storytelling took place in London. Well Told brought together reporters, authors, documentarians and broadcasters from around the world to share their storytelling skills and techniques, and surrender their secrets about what makes a good story.

Well Told marks the return of smart storytelling. There is an increasing demand for stories that last – a rising trend in longform and narrative stories that take time to create and consume, that teach us something new about the world or challenge us to see it in a different way.

Recently, the podcast S-Town went viral, achieving ten million downloads in the first four days after its release, and a record-breaking forty million in its first month. Initially presenting itself as a straightforward piece of true crime reportage, S-Town is a masterclass in burying the lead, that defies expectation and transcends genre. Many have described its intricate structure as novelistic: five years in the making, S-Town is an intricate journey that surprises the listener at every turn and requires patience, focus and a seven-hour commitment to reach its stunning conclusion. But rather than alienating people looking for pure escapism, the podcast has captured people’s imagination with its passion, detail and painstaking production.

The trend also extends to the fictional stories we enjoy, with slower, more complex television shows becoming popular in recent years. Better Call Saul, The Bridge, even Game of Thrones, do away with instant episodic gratification in favour of richer, series-long narrative arcs involving multifaceted characters and elaborate sub-plots.

A popular opinion is that we’re dumbing down our media – that our attention spans are getting shorter with every year that passes. But Well Told and S-Town show that in a world of fake news, sensationalist soundbites and 140-character tirades, people are hungry for smarter storytelling. As Giles Wilson, the founder of Well Told, puts it: ‘the need for creative journalists to be on top of their storytelling skills has never been greater.’

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Recent awards

European Excellence Awards

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Recent awards

European Excellence Awards

International Content Marketing Awards

The Drum Network Awards

New business

Whether you have a specific project in mind or would just like to find out more about working with us, we’d love to hear from you. Contact James Howell at potential@thinkharleys.com

General enquiries

hello@thinkharleys.com
+44 (0) 1275 340 600